My name is Luca Principi and I'm a Digital Designer.


I mainly deal with Web Design, with particular focus on UI & UX.

User flow, Wireframe, Mockup, Web Prototypes, Design System, AB Testing and more are now part of my days.

During my work experience I had the chance to create web interfaces design, design of campaign on different channels of digital advertising, visual and creative declentions of customer social media plans and also the creation and production of videos for web and social campaigns.

In addition to the creation of logos and printed advertising material, which have expanded my baggage of know-how.



As you will notice, the style is simple, because as someone said, "Less is more".